Our Story
Named after Josephine Martin, who has spent all 93 years of her life on Old Indian Road, this brand is built on the spirit of a woman who wears many hats—literally and figuratively. A devoted wife to an apple farmer, a fierce mother of four, and a legend around town, Josephine is the kind of woman you don’t want to piss off—but always want in your corner. She’s lived every chapter of her life on the same road, through changing times and generations, with grit, love, and an unforgettable wit.
But Josephine’s story is just the beginning. Every design we create is inspired by the people who continue to shape our lives—their jokes, their wisdom, the things they say that stick with us long after the conversation ends. Whether it’s a phrase that makes us laugh, a lesson that changes us, or a moment we’ll never forget, our apparel carries those stories forward.
